1. Scope

The scope of this Privacy Policy concerns all data subjects whose personal data and /or special category data is collected in line with the General Data Protection Regulations (GDPR) which comes into effect on 25 May 2018, supported by the Data Protection Act 2018.

This website Privacy Policy was last updated on: 22/05/2018 If you have any questions about this policy, please email info@kingsfertility.co.uk

2. Responsibilities

King’s Fertility is responsible as Data Controller for ensuring compliance with the General Data Protection Regulations and the Data Protection Act 2018.

King’s Fertility is responsible for making sure that this Privacy Policy is made available to data subjects prior to collecting and processing any personal data or special category data.

3. Who we are

King’s Fertility is registered as a Data Controller with the Information Commissioner’s Office under registration reference: ZA278125

King’s Fertility Limited is a company registered in England and Wales under number 10676368. Registered office is 137 Harley Street, London, W1G 6BG.

Telephone: +44 (0) 203 957 7950
E-mail: info@kingsfertility.co.uk
Website: www.kingsfertility.co.uk

King’s Fertility is a partnership between King’s College Hospital and the Fetal Medicine Foundation (FMF). Profits made at King’s Fertility are routed back to the FMF to fund its pioneering research and charity work.

King’s Fertility offers the following services: Fertility Diagnosis, Treatments, Fertility Preservation, Obstetric Services, Egg Donation Programmes, Counselling, Acupuncture and other products and services in the field of fertility and fertility care.

4. What is Personal data?

Under the EU’s General Data Protection Regulation (GDPR) the European Commission has defined personal data as follows:

“Any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

5. Why does King’s Fertility collect and store personal data?

In order for us to provide you with relevant information about medical and business services, we will collect and process your personal data. We gather and use patient information in order to provide products and services and to enable certain functions on this website.

We also collect information to better understand how visitors use this website and to present timely, relevant information to them online. We are committed to ensuring that any personal information we collect and process is appropriate for these purposes, and does not constitute an invasion of your privacy.

King’s Fertility will process (collect, store and use) the personal information you provide in a manner compatible with the EU’s General Data Protection Regulations (GDPR) and the Data Protection Act 2018.
We will use data:

  • For our own internal records
  • To transfer or share sensitive patient data with other medical professionals
  • To improve the products and services we provide
  • To contact you in response to a specific enquiry
  • To customise the website for you
  • To send you promotional emails or to call you about products, services, offers linked to the service that we provide
  • For research purposes

6. What data we gather

We may collect the following information:

  • Contact information including your email address
  • Demographic information, such as postcode, preferences and interests
  • Website usage data
  • Other information relevant to patient enquiries
  • Other information pertaining to special offers and surveys

7. Your rights as a data subject

Under the GDPR, data subjects have the following rights:

Right to object: you have the right to object to processing of personal data for purposes such as direct marketing, automated processing including profiling.

Right of portability: you have the right to have the data we hold about you transferred to another organisation.

Right of access: you have the right to request a copy of the information that we hold about you.

Right to be forgotten: you have the right to request deleting your data from our records.

Right of rectification: you have a right to request correcting any inaccurate or incomplete data that we hold about you.

Right to restriction of processing: you have a right to request restricting the processing.

8. Consent and Consent withdrawal

On completing an online registration form to request information about our services, we will process your personal data only after obtaining your consent and will use your personal data specifically for the purposes identified. Your consent must be explicitly given and will be recorded. Unless consent has been withdrawn, we may follow up any initial contact with a telephone call to better understand what you may require.

You may withdraw consent at any time by contacting us by email: info@kingsfertility.co.uk

9. Access to personal data

You have the right to request a copy of the information we hold about you by contacting us by email info@kingsfertility.co.uk

10. Cookies and how we use them

What is a cookie? A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages on our website. For more detailed information on Cookies and how we use them, please see our Cookies policy.

11. Complaints

In the event that you wish to make a complaint about how your personal data is being processed, please contact us by email info@kingsfertility.co.uk

WEBSITE PRIVACY POLICY

Key details

This Privacy Policy describes how King’s Fertility uses and protects the information you provide us when you use this website. If you provide information when using this website, it will only be used in the ways described in this Privacy Policy. This Policy is updated from time to time. The latest version is published on this page. This website Privacy Policy was last updated on: 22/05/2018 If you have any questions about this policy, please email info@kingsfertility.co.uk.

Introduction

We gather and use information that is provided in order to provide products and services and to enable certain functions on this website. We also collect information to better understand how visitors use this website and to present timely, relevant information to them online.

Website Forms

Forms on this website do collect personal data for the purpose of providing you a service.

OVERVIEW: WHY YOUR DATA MATTERS

For Private Patients

Speak to us (Kings Fertility Ltd) directly to understand how we use your data.

You do have the right to opt out of your data being used for research.

We will use your data for purposes linked to improving our services.

For NHS Patients or where you receive NHS services

The NHS wants to make sure you and your family have the best care now and in the future. Your health and adult social care information supports your individual care. It also helps us to research, plan and improve health and care services in England.

You can find out more at https://www.nhs.uk/your-nhs-data-matters/manage-your-choice/.

Unless you have chosen to opt out, your confidential patient information can be used for research and planning. There is an online service that allows you to make or change your decision at any time. You can also download a form to manage a choice on behalf of another individual by proxy. For example, if you are a parent or guardian of a child under the age of 13.

Using your confidential patient information

Your confidential patient information is used in two different ways:

  • Health and care professionals may use your confidential patient information to help with your treatment and care. For example, when you visit your GP, they may access your records for important information about your health.
  • Confidential patient information is also used to:
  • Plan and improve health and care services:
  • Research and develop cures for serious illnesses

Where you have a choice

If you don’t want your confidential patient information to be used for research and planning, you can opt out of this. Your confidential patient information will still be used to support your individual care. Any choice you set using this service will not change this.

Manage your choice

You can find out more at https://www.nhs.uk/your-nhs-data-matters/manage-your-choice/.

You may use the online service, or request a print-and-post form, to make or change your choice at any time. You can also request assistance or make your choice using a telephone service. If you do not wish to opt out, you don’t have to do anything at all.

Your decision will also be respected and applied by all other organisations that are responsible for health and care information by March 2020.

An opt-out will only apply to the health and care system in England.

Before you start

You must have an email address or phone number registered with an NHS service to continue online. Ask your GP Practice for help if you need to confirm your contact information is up-to-date. To continue you will need:

  • to be aged 13 or over
  • access to your email or mobile
  • your NHS Number or postcode registered with your GP